By Blanca Torres
In many cases, developers found that it was easier to find sites, entitle and finance small to medium condo projects that will start sales before the year’s end. That includes buildings such as the 47-unit 8 Octavia in Hayes Valley, Trumark Urban’s 27-unit Amero project in Cow Hollow, the 26-unit 870 Harrison in SoMa, the 33-unit 35 Dolores from Lightner Property Group and the 39-unit Millwheel project in the Dogpatch that started sales earlier this month.
In total, those projects represent a few hundred units — not much compared with Bosa Development’s 267-unit Arden in Mission Bay and Tishman Speyer’s 656-unit Lumina in Rincon Hill also launching sales in 2014. Still, smaller projects fill a niche in the market.
“These boutique properties bring new homes into more established neighborhoods,” said Paul Zeger, a principal with Polaris Pacific, a condo marketing and research firm. “The scale is designed to complement the existing streetscape and to engage the neighborhood amenities.”
Throughout the condo market, high buyer demand and low inventory are pushing up prices toward averages of more than $1,000 per square foot, far above developers’ projections when they entitled their sites.
In Hayes Valley, developers DDG and DM Development plan to launch sales this month at 8 Octavia, a building designed with a modern aesthetic also by Saitowitz. The developers began work on the project back in 2006 after city officials requested proposals for properties in the place of the former Central Freeway.
“Our interest in Hayes Valley was really the opportunity to try and transform a neighborhood,” said Mark MacDonald, principal with DM Development. “It is an exciting opportunity to take something that been sitting vacant for a longtime and bring something new and fresh.”
The developers of 8 Octavia are still finalizing their prices for the units, but expect them to be above $1,000 per square foot. The building has 32 two-bedrooms with the remaining 15 consisting of studios, one-bedrooms and three-bedrooms ranging from 400 to 1,800 square feet.
“I wish I could say we had the foresight to know we’d sell the units over $1,000 per square foot back in 2010,” MacDonald said.
The developers are also working on two other projects in Hayes Valley including 400 Grove, which is under construction, and 450 Hayes, which will start construction later this year. Combined with 8 Octavia, DM And DDG plan to deliver a total of 150 units in Hayes Valley by the end of 2015.
